Discovery & strategy
Before pixels, we clarify what the site needs to do for the business — and how we'll know it's working. The right scope, the right stack, and a plan you can hold us to.
- User research & content auditTalk to users, audit what's there, surface what's costing conversions.
- Information architectureA sitemap and content model built around real tasks, not the org chart.
- Tech & integration scopingStack, CMS, third-parties — with trade-offs documented in plain English.
- Measurement planThe handful of metrics that actually matter, wired in from day one.